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Reports redesign and AI MCP

Weekly Brand product updates for the week ending Friday, Jun 13, 2026.

  • Reports redesign — Covers TRANSACTIONS, Performance, and BRB with unified UI, charts, and filters; Compare Period (full on Performance, totals-only on TRANSACTIONS; BRB not yet); Top 10 product bars on TRANSACTIONS; plus in-product Reports guidance.
  • MCP for brands — Brands can access orders and partner collaboration data through MCP-compatible AI clients.
  • Category system upgrade — Expanded PartnerBoost standard categories; Amazon brands no longer need brand-level categories; DTC/Walmart onboarding still requires them.